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Improve Customer Satisfaction and Retention Using Sage ERP X3 CRM

By April 15, 2014No Comments

improve customer service SWK Tech

Smart wholesalers and manufacturers know that the best way to build a strong business is by ensuring that customers are happy all of the time. There are simple metrics and measurements (e.g. fill rates) that help along the way, but numbers only go so far. Being able to facilitate a strong relationship with the customer in which their expectations are understood and met, and their concerns are met in a timely manner, is the most difficult part of running the sales side of an operation. Communication is the key to customer satisfaction!

Sage ERP X3 provides tools to increase your customer satisfaction, by enabling consistent, measurable customer service; providing insight into historical customer ordering patterns; and ensuring organizational collaboration that utilizes the same data in the same system. When you keep your customers happy, your revenues are sure to increase, because you can spend less time marketing and generating new leads, and just focus on selling.

Consistent customer satisfaction

The Sage ERP CRM (Customer Relationship Management) module provides your business with a 360 degree view of customer activity. Through the use of workbenches and visual processes, customer service representatives have the ability to access data quickly and easily, and react to customer needs quickly and consistently. Sage ERP X3 CRM maintains a comprehensive knowledge base for your customer service team so you know that everyone on the team, from the newest member to the most experienced, is following your company’s best practices to provide the exemplary service your customers depend on.

Sell more when you know customer ordering histories

Building successful marketing campaigns for new or updated products is easy when you know who you’re marketing to. Sage ERP X3’s integration with Sage CRM provides your marketing team with the in-depth knowledge you need about your customers to assure that your new campaigns are correctly targeted to your buyers. Sage CRM stores each customer’s in-depth ordering history for you, which takes the guesswork out of your future sales and marketing. As a customer service representative, call scripting capabilities enable the marketing team to reinforce their outbound activity through the customer service team’s interactions with customers.

Provide great customer service, no matter where you are

Sage ERP X3 is a web-native application, which enables access to your information from anywhere at any time. Because Sage ERP X3 is a fully integrated system, your customer CRM data and your operational (transactional) data are in the same place, which enables cross-functional user collaboration across your organization. No matter where you are, the Sage ERP X3 system is available to you and your employees anywhere there is an Internet connection. You’ll know that you always have the keys to customer satisfaction right at your fingertips.


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