Power Up Your Business with QlikView and the Power of Gray

By February 21, 2014Blog
QlikView big data visualization SWK Technologies

Data visualization of how Twitter employees interact among themselves, created by Santiago Ortiz.

When you want your business to grow, you need to know how your business is doing. You need to know what products are selling, and to whom and to where, so that you can accurately target new marketing efforts. You need to understand what products to upsell and cross-sell, and you need to know all this information all the time because you don’t want to grow only at the beginning of each quarter, you want to grow and sell every single day. Do you know how to analyze your business performance on a real-time basis so that you can turn every incoming phone call or internet query into a new sale? Here’s how: Use the highly-effective data visualization abilities that form the backbone of QlikView business intelligence software.

What is Data Visualization?

Data visualization is a way to look at information, any information, and see how it connects to itself, or to other information. All of this data in the world can be hard to compare to all the other data, but David Hoffer’s article on WIRED Magazine says that:

big data visualization QlikView SWK Technologies

A map of the world’s friendships, according to Facebook.

“Understandably, it’s hard to fathom where to start when there’s so darn much of it [information]. From the beginning of recorded time until 2003, humans had created 5 exabytes (5 billion gigabytes) of data. In 2011, the same amount was created every two days. It’s true that we’ve made leaps and bounds with showing earlier generations of data. However, when it comes to today’s big data, how it looks can help convey information but it needs to be more than just beautiful and superficial. It has to work, show multiple dimensions, and be useful.”

How Does Data Visualization Help My Business?

Because of the way the human brain works, data that is collected into a map (like this one), an infographic (like this one), or a dashboard (like the one below from QlikView) supplies information to your sales, customer service, and marketing teams far faster than spreadsheets or numbers can. When your sales team has accurate, up-to-date, and understandable data available at their fingertips, they can sell more products to more customers.

QlikView’s “Power of Gray”

QlikView offers business intelligence that goes a step beyond traditional dashboards, in order to better inform you and your employees. QlikView’s consistent, color-coded dashboards and reporting functions provide users with an easy-to-understand layout.

  • Green fields detail the items that customers have already purchased.
  • Gray fields detail the items that customers have not yet purchased, but that relate to the items they have already purchased.

For instance, if your company manufactures bikes and bicycling gear and your QlikView dashboard shows this lineup, you know what products you need to offer the distributor next:

QlikView data visualization SWK Technologies

From Qlik.com product demonstration

With this “Power of Gray” function, anyone and everyone in your company will know what products to offer your customers to increase your sales and grow your company.

Contact SWK’s QlikView Team

If you’d like to know more about how QlikView’s big-data visualization helps your company sell better and grow smarter, contact us online.

SWK Technologies, Inc.