Ecommerce Distribution: Are You Overlooking This Big Opportunity for Wholesale Distributors?

By October 9, 2018Blog, Cloud, Distribution, NetSuite

Skip to main contentSkip to toolbar About WordPress SWK Technologies, Inc. New SEOGood SEO score Marketing Events Howdy, Brian Dunn Log Out Help Screen Options Add New Post Enter title here Ecommerce Distribution: Are You Overlooking This Big Opportunity for Wholesale Distributors? Permalink: https://www.swktech.com/ecommerce-distri…ale-distributors/ ‎Edit PAGE BUILDER Add MediaAdd FormMarketing Nectar ShortcodesVisualText Paragraph Word count: 538 Draft saved at 9:29:39 pm. Toggle panel: Publish Preview (opens in a new window) Status: Draft Edit Edit status Visibility: Public Edit Edit visibility Publish immediately Edit Edit date and time WP Statistics - Hits: 0 Readability: Needs improvement SEO: Good Move to Trash Toggle panel: Format Post Formats Standard Quote Video Audio Gallery Link Toggle panel: Categories All Categories Most Used About SWK About SWK Technologies Accounting Acumatica Authorized Training Center Avalara Awards Blog Business Intelligence and Reporting Cloud Hosting Contact Us Credit Collection Management Distribution Equitrac ERx3P Extended Solutions Financing Solutions HR Advisor Industry Solutions Inventory Management KnowledgeSync Manufacturing MAPADOC EDI MAS 200 EES MAS 90 MAS 90/200 Extended Solutions Nectari NetSuite Network Services/Backup and Disaster Recovery News and Events Other Services PLM Press Release Products AP & Payment Automation Budgeting True Sky Business Intelligence Business Reporting Credit-Collection CRM Document Management EDI Employee Training Enhancements for Acumatica Enhancements for Sage 100 Enhancements for Sage X3 Enterprise ERP Field Service Management Fixed Assets HR and Payroll Job Shop Mid-Market Network Services Point of Sale Pricing Optimization Product Lifestyle Management Sales Tax Shipping Time & Billing for Sage 100 Travel and Expense Warehouse Management QlikView SaaS-Based Solutions Sage 100 Sage 100 Enhancements Sage 100 ERP Sage 100 ERP Sage 100 ERP Version 2013 Sage 500 ERP Sage Accounting Software Sage BusinessWorks Sage CRM Sage ERP Sage ERP X3 Sage ERP X3 6.5 Sage ERP X3 6.5 Sage Inventory Advisor Sage Pro ERP Sage RV Tour Sage Summit SageCRM Sports Management SWK Channel Partner Profiles Technology Leadership Series Time and Billing Tips and Tricks Training WareHouse Management System Webinars + Add New Category Toggle panel: Tags Add New Tag Separate tags with commas Choose from the most used tags Toggle panel: Search Exclude Exclude from Search Results Toggle panel: Featured Image Set featured image Toggle panel: The Grid - Item Format GeneralColorsImageGalleryAudioVideoQuoteLink Alternative Media In this option panel, you can set an alternative media content for the current post in the grid depending of the post format. Alternative content will be retrieved at first. If no alternative content is set, then the first content in the text editor will be fetched (depending of native post format). Post_Formats DefaultGalleryAudioVideoQuoteLink Alternative Link Thanks to this option, you can add an alternative link to the current post link. Self Item Skin Select a skin for the current post Select a skin The skin selected must correspond to the grid type (Masonry/Grid) otherwise the default grid/masonry skin will be set. Item Size Set the current item size Row number only works for grid layout (not masonry layout). 1 col(s) 1 row(s) Toggle panel: Post Header Settings Here you can configure how your page header will appear. Page Header Image The image should be between 1600px - 2000px wide and have a minimum height of 475px for best results. Upload Page Header Height How tall do you want your header? Don't include "px" in the string. e.g. 350 This only applies when you are using an image/bg color. Background Alignment Please choose how you would like your header background to be aligned Page Header Background Color Set your desired page header background color if not using an image Select Color Page Header Font Color Set your desired page header font color - will only be used if using a header bg image/color Select Color Toggle panel: Excerpt Excerpt Excerpts are optional hand-crafted summaries of your content that can be used in your theme. Learn more about manual excerpts. Toggle panel: Send Trackbacks Send trackbacks to: Separate multiple URLs with spaces Trackbacks are a way to notify legacy blog systems that you’ve linked to them. If you link other WordPress sites, they’ll be notified automatically using pingbacks, no other action necessary. Toggle panel: Custom Fields Add New Custom Field: Name Value Enter new Custom fields can be used to add extra metadata to a post that you can use in your theme. Toggle panel: Discussion Allow comments Allow trackbacks and pingbacks on this page Toggle panel: Slug Slug Toggle panel: Author Author Toggle panel: Yoast SEO Need help? Go Premium Content optimization Good SEO scoreSocial Readability Needs improvement Keyword: eCommerce distribution Good SEO score Add keyword Snippet preview Show information about the snippet editorYou can click on each element in the preview to jump to the Snippet Editor. SEO title preview:Ecommerce Distribution: Are You Overlooking This Big Opportunity for Wholesale Distributors? - SWK Technologies, Inc. Slug preview:https://www.swktech.com/ecommerce-distribution-are-you-overlooking-this-big-opportunity-for-wholesale-distributors/ Meta description preview:Learn what visionary wholesale distributors are seeing in the future of the eCommerce distribution economy -- you'll be surprised. Edit snippet Focus keyword Show information about the focus keywordEnter a focus keyword eCommerce distribution This article is cornerstone content Analysis Show information about the content analysis Problems (4) The focus keyword doesn't appear in the first paragraph of the copy. Make sure the topic is clear immediately. No meta description has been specified. Search engines will display copy from the page instead. You're linking to another page with the focus keyword you want this page to rank for. Consider changing that if you truly want this page to rank. No images appear in this page, consider adding some as appropriate. Improvements (4) No outbound links appear in this page, consider adding some as appropriate. The SEO title is wider than the viewable limit. The slug for this page is a bit long, consider shortening it. The slug for this page contains stop words, consider removing them. Good results (5) The keyword density is 0.6%, which is great; the focus keyword was found 3 times. The text contains 539 words. This is more than or equal to the recommended minimum of 300 words. This page has 0 nofollowed internal link(s) and 3 normal internal link(s). The focus keyword appears in the URL for this page. You've never used this focus keyword before, very good. Thank you for creating with WordPress. Version 4.9.8 Close media panel Add Media Expand Details Filter by typeFilter by dateSearch Media Search media items... ATTACHMENT DETAILS Wholesale-Distribution-Opportunity-eCommerce-Distribution-SWK-NetSuite-ERP.jpg August 28, 201875 KB 750 × 473 Edit Image Delete Permanently URL https://www.swktech.com/wp-content/uploads/2018/08/Wholesale-Distribution-Opportunity-eCommerce-Distribution-SWK-NetSuite-ERP.jpg Title Wholesale Distribution Opportunity eCommerce Distribution - SWK NetSuite ERP Caption Alt Text Description Smush 10 images reduced by 50.0 KB ( 12.4% ) Image Size: 74.6 KB View Stats Required fields are marked * Category All CategoriesMost Used + Add New Category Tag All TagsMost Used + Add New Tag Folder Unorganized pictures ATTACHMENT DISPLAY SETTINGS Alignment Link To Size 1 selected Clear Insert into post

The facts are in: eCommerce and other digital consumption methods are impacting wholesale distribution in a big way. Often, these changes and impacts are viewed negatively by distributors, but we can’t blame the industry for having worries. If your company has experienced the “Amazon squeeze,” you’re probably worried about shrinking margins and the now-standard, highly hectic speed of order and delivery.

But… you’re missing a huge piece of the puzzle.

The eCommerce marketplace also creates an incredible, extremely positive opportunity for savvy, forward-looking wholesale distributors.

What’s the Opportunity?

Many wholesale distributors view eCommerce as a cost center for the business. Even worse, they see it as a burden that leads to frustrating commodity pricing on all products. Other distributors, who are perhaps more visionary, understand that though eCommerce distribution has its flaws, it also has its upsides.

And one of those upsides that most distributors don’t realize is that eCommerce doesn’t solely create disruption in the distribution industry, it creates disruption in all industries.

This is incredible news for distributors.

Essentially, this wide-scale disruption means that you suddenly have a much larger range of business opportunities from the new types of companies that now exist – and it’s all because of the eCommerce-driven economy.

This means you have a lot more potential customers than you thought.

Consider:

  • Additive manufacturing (3D printing) is a largely eCommerce-driven digital technology that keeps growing in popularity. This industry provides opportunity for industrial supply distributors to expand into emerging markets for printable metals, ceramics, plastics, and more.
  • Online meal-planning / grocery-delivery services have sprung into being recently, which creates a new market for supplying perishables and non-perishables to businesses that are neither restaurants nor grocers.
  • The DIY movement and the rise of online marketplaces like Etsy is creating opportunity for wholesale distributors of all kinds to expand into busy, growing craft boutiques through sales of industrial chemicals, metals, and other materials.

How to Take Advantage of Emerging Online Opportunity

We’d love to say there’s some amazing service out there that lets you know about emerging opportunities for your specific distribution field and helps you take advantage of them, but we certainly don’t know of one. (Yet.)

In lieu of such a service, the burden of action falls on you. To better identify opportunities, you can use data analytics software to track trends and new, up-and-coming businesses, and to connect with potential customers, you can implement a digital marketing strategy that leverages social media, so you can reach potential, eCommerce-driven clients anywhere and anytime.

And, of course, the most important part to becoming a key player in the eCommerce marketplace is to offer a robust online B2B store that’s fully integrated with your ERP, so you can ensure that customers and prospects can peruse your options at their convenience with full understanding of your pricing and current stock levels.

If you’re ready to start on your eCommerce distribution journey, so you can capture new customer demand before your competitors, your first step should be to plan your digitization strategy.

 

Need help planning your strategy? Call on the eCommerce distribution experts at SWK Technologies to get the information you need about implementing and using today’s newest digital tools, implementation methods, and systems.

Want to know more?

SWK Technologies, Inc.